Marketing Manager · Copeland
· HKU MBA · London Business School · Dubai
Marketing Manager at Copeland in Dubai, where product marketing for compressors, controls and HVACR solutions across the Middle East and Africa meets a larger purpose: energy efficiency and sustainability as design philosophy, not just metrics. Before marketing came engineering programmes at Daimler India Commercial Vehicles and Fiat Chrysler Automobiles, and an MBA at the University of Hong Kong on the Dean's Honours List, with a term at London Business School. Five years in Dubai; three countries in one degree; a people's person who reads the pricing model too.
Five years bringing HVACR innovations to market for the region: positioning and launches for variable-speed scroll compressors and smart controls, product success stories, and campaigns built on energy efficiency and the region's tightening standards.
Presented on "Accelerating Change Towards a Sustainable Future with Technology" at Copeland's Dubai customer event, and hosted a webinar for the Africa market on global and regional trends and key HVAC concepts, fielding the questions that turn a presentation into a relationship.
At Create Media Group, ran email marketing for Nespresso across the Middle East and Africa: launch, seasonal and brand campaigns, performance analysis for product and sales teams, and automated flows for promotions, replenishment and loyalty in Mailchimp and HubSpot.
Project manager for the upgrade of heavy- and medium-duty trucks for Latin American export markets: translating market, regulatory and process requirements into executable plans, cutting time-to-market through standardised micro-schedules and milestone risk assessments.
Managed and coordinated around 400 design, quality and bill-of-material changes from concept to completion for the Jeep Compass, securing commercial settlements, tooling readiness and supplier ramp-up through each phase of the launch.
Organised, with Emerson's DE&I team, a leadership panel at RIT Dubai for engineering students, bringing Emerson Middle East and Africa leaders to talk about STEM careers and passion-led paths.
Copeland (formerly Emerson) · Dubai
Create Media Group · Dubai
Autoboteq Advisory · Customindz · Hong Kong
Daimler India Commercial Vehicles · Chennai
FCA Fiat Chrysler Automobiles · Pune
Open to conversations about product marketing, pricing and go-to-market for industrial and technology businesses in the Middle East and Africa — and to HKU and LBS alumni passing through Dubai.